Solo® Cup Company
Eco-friendly BARE™ Brochure
The Challenge: Create demand/awareness for eco-forward paper dinnerware.
The Cassata Solution: Naturally, we employed clean, healthy graphics to communicate the benefits of this eco-forward product. Our trade brochure used recycled paper stock and simple, yet textured graphics. The result was a light footprint with realistic photography and newsworthy communication.
Sunstar® Americas Inc.
Light-up Crayola® Trade Kit
The Challenge: Tell key buyers about the new light-up toothbrush that flashes for a precise amount of time to encourage kids to brush teeth longer.
The Cassata Solution: A super glossy “window box” encouraged buyers to “demo” the light-up brushes without having to remove the brushes from their packaging. And, of course, we included a 6-panel informational brochure with fun, colorful graphs.
Solo® Cup Company
The Challenge: Introduce the trade to a new shape in disposable cups.
The Cassata Solution: We created a dimensional brochure to echo the unique SHAPE of their new product. We even reinforced the “textured grips” with raised embossing on the product image.
Bandai America Inc.
Yumblers® Trade Ad
The Challenge: How to make a Gummy candy stand out at the NCA Candy Show.
The Cassata Solution: Capitalize on Thomas the Tank Engine® licensing equities. Since Thomas is the #1 pre-school brand, our trade ad highlighted Thomas’ equities and demonstrated the “active” nature of the wobbly egg with animated product illustrations. The result? In-show Brand building and clear communication of the Fun Factor.
Gold Eagle Company
Motivational Graphics for PR Initiative
The Challenge: Develop motivational materials for a company-wide directive.
The Cassata Solution: C&A brainstormed themes, developed graphics, wrote copy and contracted with outside vendors to create a range of engaging signs, tracking posters, floor stickers and much more, to encourage employee participation. We even created awards graphics and trophies.